Should Nike be making skate products
Inserted Sat.04.Mar.2006
Last Updatse Sat.04.Mar.2006
Should Nike be making skate products? Is a question I asked my self when reading this web article I found.
In my opinion I don't think Nike should be trying to take over yet another popular hobby. This chick has probably never owned a skateboard, she is 52.
Let the skateoard products come from real skateboard companies that are owned and operated by skaters.
"Nike Inc. has named Sandy Bodecker, head of its skateboarding division, to serve as vice president of sports culture. The newly created position aims to tap a youth market with clothing and footwear inspired by sports like skating, surfing and snowboarding.
Bodecker, 52, is a 23-year Nike veteran who helped establish Nike's position in the global soccer market. Nike's earnings from soccer today approach $1.5 billion. Most recently, Bodecker headed Nike's skate business, overseeing product innovation and building relationships with skate retailers, athletes and consumers. Skating has grown more mainstream and more fashion conscious in recent years, and Nike leaders are eyeing the area as an important growth opportunity."
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