The Man Who Souled the World
Inserted Fri.19.Oct.2007
Last Updatse Fri.19.Oct.2007
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“What Dogtown did, the image and the impact they left, World Industries absolutely left the same imprint, but in a different way” -Jesse Martinez
MAN WHO SOULED THE WORLD (Steve Rocco, Rodney Mullen, Jason Lee, Johnny Knoxville, Danny Way…) To the uninitiated, skateboarding is typically viewed as a teenage triviality, a fad or a stage, but to more than 50 million people around the world it's a lawless religion to live and die by. The anti-authoritarian counter-culture surrounding skateboarding has had a far-reaching impact on society and generated some of the most unlikely cult heroes of the modern age.
In the legendary wake of Dogtown and Z-Boys, Whytehouse Productions’ “THE MAN WHO SOULED THE WORLD” documents the story of skateboarding’s most revolutionary figure, Steve Rocco and World Industries, the controversial skateboard company that shamelessly pushed the limits and transformed the skateboard world by utilizing tactics of manipulation and ambushed the corporate world to rewrite the rules and usher in a new era of skater-owned companies when everyone else told them it could not be done. Steve Rocco, with a little help from his friends - Rodney Mullen, Marc McKee, Mark Gonzales, Jason Lee, Natas Kaupas, Jeff Tremaine, Spike Jonze and Johnny Knoxville - created a cultural revolution that changed the face of skateboarding forever.
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